Why I’m Active on Social Media as a Celebrant – And Why It’s Personal, Not Commercial
by Steve Pritchard-Jones
“You’re everywhere.” It’s something I hear quite often.
YouTube. TikTok. Facebook. Instagram. LinkedIn.
And usually, it’s followed by:
“Isn’t it all a bit too commercial?”
It’s a fair question—but it’s based on a misunderstanding of what it means to be a celebrant.
This profession is built on people, not products
Unlike many services, being a celebrant isn’t about offering something standardised.
There is no template for a life story.
No script that truly captures a relationship.
No “off-the-shelf” ceremony.
Every ceremony is shaped around individuals, families, and the stories that matter most to them.
Because of that, when someone chooses a celebrant, they are not simply selecting a service.
They are choosing a person.
Social media creates familiarity before the first conversation
Planning a ceremony—whether it’s a wedding, a funeral, or another milestone—often comes at a time when people don’t want added pressure.
They want reassurance. Clarity. A sense that they’ve found the right person.
Social media helps provide that.
Through platforms such as YouTube, TikTok, Facebook, Instagram and LinkedIn, I share:
- insights into how ceremonies are created
- examples of personalisation
- reflections on meaningful moments
- and an honest sense of how I work
It allows people to get a feel for me before we’ve even had a conversation.
And that makes those first conversations far more natural—and far more productive.
It’s about visibility, not sales
There’s a difference between promoting and simply being visible.
My aim isn’t to “sell” a service in the traditional sense.
It’s to show the reality of the role:
- the thought behind every word
- the responsibility of telling someone’s story well
- the care that goes into getting it right
Because this isn’t something that should ever feel generic.
Helping people understand what’s possible
Many people still don’t realise how flexible a celebrant-led ceremony can be.
They may assume it needs to follow a traditional format or a fixed structure.
By sharing ideas and examples, I aim to show that ceremonies can be:
- flexible
- personal
- creative
- and entirely reflective of the people involved
That understanding gives people confidence—and choice.
A more human approach
If anything, social media allows me to be less “corporate,” not more.
It creates space to communicate in a natural, approachable way.
To be honest. To be human.
And in a profession built on trust, that matters more than anything.
Final thoughts
So no—I don’t see social media as “too commercial.”
I see it as a way to connect.
A way to be open about how I work and what I value.
And ultimately, a way to help people feel confident in choosing someone to stand alongside them at some of life’s most important moments.
Steve
Celebrant
Top Note Ceremonies
www.pjtopniote.co.uk
